SMASH, #UpYourFoodGame

Home

About

Work

Blog

Role

ux design
webflow development

Client

SMASH App

Overview

SMASH - Save Money and Stay Healthy - is an exciting new app that gives money off better food options at the places young people love to eat.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Main task

Make SMASH the #1 food discount app for young people in the UK and get big brands to offer discounts to make healthier food more accessible.

Working with the marketing team, I had to marry two key audiences: consumer and business. I designed a website that foremost calls young people to download the app but ensured that the site stayed appealing to potential brand partners. I created a site that told a story and allowed SMASH to go out and make Britain healthier.

Conclusion

In the first month of launch, the website reached over 15k people within the UK. SMASH also signed 5 new brand partners to give more discounts to young people around the UK.

- JUNIOR CREATIVE - LÁNRE ADELEYE - JUNIOR CREATIVE - LÁNRE ADELEYE - JUNIOR CREATIVE - LÁNRE ADELEYE - JUNIOR CREATIVE - LÁNRE ADELEYE - JUNIOR CREATIVE - LÁNRE ADELEYE